Drank, the new ‘anti-energy’ soft drink, has roots in Houston’s hip-hop community, by way of a drink called purple drank. All I can really say in defense of the new canned drink is: it caught my eye, it entertained me, and at least it’s not actually purple drank, the drug cocktail. It’s Drank, and it’s just a carbonated soda.
Now, let’s look at the package. The color palette is great: brooding violet and magenta bring us into the hooded figure in black. The white contrasts well with the darker background, but the outer border may be a little too bold, and I think the logo itself is . . . clunky. Oh, and I don’t like the letterspacing of “slow your roll”, although . . . I get it. (We’re supposed to read it s l o w l y. I get it, I get it!)
I definitely do like the bright Coca-Cola filigree below the shield. I can’t help but think that this is a sly jab the man of soft drink men, the Coca-Cola man, who jealously guards his patented “dynamic ribbon device” from an office that towers high above Atlanta. Will he stoop to a lawsuit against this fool?
Now, let’s look at the package. The color palette is great: brooding violet and magenta bring us into the hooded figure in black. The white contrasts well with the darker background, but the outer border may be a little too bold, and I think the logo itself is . . . clunky. Oh, and I don’t like the letterspacing of “slow your roll”, although . . . I get it. (We’re supposed to read it s l o w l y. I get it, I get it!)
I definitely do like the bright Coca-Cola filigree below the shield. I can’t help but think that this is a sly jab the man of soft drink men, the Coca-Cola man, who jealously guards his patented “dynamic ribbon device” from an office that towers high above Atlanta. Will he stoop to a lawsuit against this fool?