“total design”

“[Herbert] Bayer perhaps best exemplified the principles promoted by the Bauhaus, especially its core concept that good design by itself could improve the human condition. Bayer fervently believed and enthusiastically promoted this idea despite all evidence to the contrary in Nazi Germany at that time. Also, throughout his long career, Bayer espoused the key Bauhaus goal of unifying all the arts into a single expression that he called “total design.” Though best known as a graphic designer who created everything from signage to letterheads, Bayer also produced paintings, photographs, sculptures, earthworks, site plans and buildings.”

Michael Paglia, from Herbert Bayer: Beyond the Bauhaus, an article in Modernism magazine, Summer 2005.

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