a corporate merger

“Out of . . . two sources, the beat subcult of the mid-fifties and the “acid” subcult of the early sixties, sprang a larger group—a new subcult that might be described as a corporate merger of the two: the hippie movement. Blending the blue jeans of the beats with the beads and bangles of the acid crowd, the hippies became the newest and most hotly publicized subcult on the American scene.”

Alvin Toffler, Future Shock, 1970.

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