The secret of history of graphic design, marginalized, at best, by most American books on the subject, involves a thing called punk rock. Punk was born in the United States in the late 1960s, in the form of bands like the Thirteenth Floor Elevators in Austin and Iggy and the Stooges from Detroit. It further developed in New York with the Velvet Underground and the Ramones. But it ultimately had its strongest flowering and its greatest impact on graphic design in Great Britain, in the mid to late 1970s. I feel that I would be remiss as a graphic design educator if I did not now present, from the ten-part documentary The Punk Years, Programme 7: Ridicule Is Nothing To Be Scared Of.