“Back in the 1960s one of the earliest writers, CORNBREAD, tagged the Jackson 5’s 747 when the pop group made a stop in Philadelphia. . . .
    CORNBREAD . . . was mistakenly reported shot dead in 1971 by local papers in Philadelphia. To prove he wasn’t, he broke into the Philadelphia Zoo and tagged both sides of an elephants behind with the words ‘CORNBREAD LIVES.’”

—Matt Mason, The Pirate’s Dilemma: How Youth Culture is Reinventing Capitalism, 2008.