“Techniques like vivid colors, shifting from shades of red to blue facilitated by an entire spectrum of color, and especially the usage of a dark background to highlight each color lead to outstanding logos that will always be attractive to the human eye. . . .
    [A]lthough the classical rainbow representation has come to an end, the
message still remains the same: there are no boundaries—nothing is
impossible.”

—LogoOrange™ on the New Rainbow, one of 10 trends that will define logo design in 2008.