an entirely new concept

“This year we, of course, have an entirely new concept. We have been working on it for just months and months now, and we are extremely proud of it, because it is so highly innovative. Are you ready? Here it is:
    Gray.
    Eveybody got that? Better write it down! If we find any ladies out on the street without their gray on, we are going to be very upset. Also we are asking you to purchase certain mandatory accessories in the form of several thousand dollars worth of handbags, shoes, belts, and watch straps made from dead crocodiles. NO, YOU MAY NOT ASK WHY! JUST DO IT!”

—Dave Barry, Revenge of the Pork Person, from Dave Barry’s Greatest HIts, 1988.

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