“Distribution of synthetic hue was strictly controlled by National Color and could be earned only in a single way: by the collection of scrap color for recycling into raw pigment. It was said that a ton of red tosh might yied about a gallon of univisual pigment—enough to keep three hundred roses at full color for six months or, at halfhue, a year. Some villages spent their every light-hour collecting scrap color, even to the detriment of basic food production. Color, and the enjoyment thereof, was everything.”
—Jasper Fforde, Shades of Grey, 2009.