“Reflective of the times, Pantone selected PANTONE 14-0848 Mimosa, a warm, engaging yellow, as the color of the year for 2009. So as we leave last year’s Blue Iris in our wake and face economic uncertainty, optimism is paramount and no other color expresses hope and reassurance more than yellow.”

—“Pantone Fashion Color Report Fall ’09”, from GD USA (Graphic Design USA), May 2009.