“Every culture imbues its colors with positive and negative connotations. Yellow is joy and cowardice, the color of oak-tree ribbons and jaundice, Asian spirituality and Egyptian mourning. Red is love and vengeance, valentines and spilled blood. In China and India, red symbolizes good luck and celebration, while in other countries, red stands for socialism and slasher films. Everywhere, red and yellow are the fireworks of autumn. Red and yellow can be as beautiful as the robe of a Chinese emperor and as ugly as the dollops of ketchup and mustard on a cold beef patty.”
—David Barringer, There’s Nothing Funny about Design, 2009.