“Pop art is popping up on product packages. The brightly colored cartoon and comic strip images are in every aisle. Just look at soft drink cans, for instance: Pepsi-Cola, Cherry Coke, Diet Cherry Coke, and Hawaiian Fruit Punch are splashed with pop pictures of surfers, sunglasses, and lips outlined in cherry-red lipstick. Better yet, look at the supercaffeinated, pick-me-up drinks like Mountain Dew, Mellow Yello, Jolt, or Surge and you will think you are in an explosion in a pop factory. Perhaps it is linguistic justice that soda pop and pop art should finally come together in one tribute to the enduring allure and cultural primacy of the package.”

—James B. Twitchell, Lead Us Into Temptation: The Triumph of American Materialism, 1999.