The art and science of the proper and true proportions of the attic letters, which are otherwise called antique letters, and in common speech roman letters

“[Geoffroy] Tory’s Champ Fleury (subtitled The art and science of the proper and true proportions of the attic letters, which are otherwise called antique letters, and in common speech roman letters), first published in 1529, was his most important and influential work. It consists of three book. In the first, he attempted to establish and order the French tongue by fixed rules of pronunciation and speech. The second discusses the history of roman letters and compares their proprtions with the ideal proportions of the human figure and face. Errors in Albrecht D’rer’s letterform designs in the recently published Underweisung der Messung are carefully analyzed, then D’rer is forgiven his errors because he is a painter. . . . The third and final book offers instructions in the geometric construction of the twenty-three letters of the Latin alphabet on background grids of one hundred squares. It closes with Tory’s designs for thirteen other alphabets, including Greek, Hebrew, Chaldean, and his fantasy style made of hand tools.
Champ Fleury is a personal book written in a rambling conversational style with frequent digressions into Roman history and mythology. And yet its message about the Latin alphabet influenced a generation of French printers and punch cutters, and Tory became the most influential graphic designer of his century.”

Phil Meggs & Alston Purvis, Meggs’ History of Graphic Design, 2006.

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