“The SunGold Market into which he turned was a large, brilliantly lit place. All the fixtures were chromium and the floors and walls were lined with white tile. Colored spotlights played on the showcases and counters, heightening the natural hues of the different foods. The oranges were bathed in red, the lemons in yellow, the fish in pale green, the steaks in rose and the eggs in ivory.”

—Nathanael West, Homer Simpson visits the grocery store in The Day of the Locust, 1933. Not the Homer Simpson, but a Homer Simpson.